OVERVIEW
- Year Account Won:
- 2004
- Relationship:
- Agency of Record, North America
- Services:
- Strategy, Research, Brand, Online, Print Collateral, Direct Marketing and Email, Trade Show, Photography, Content Management Strategy and Implementation, Online Tool Creation, Measurement and Metrics.
- Diamond manufactures modern composite general aviation aircraft ranging from a two seat piston single to a 5 seat personal jet. State of the art design coupled with excellent build qualities gives every Diamond class leading safety and fuel efficiency.
- Our work encompasses everything from branding to customer loyalty. We reworked all aspects of their marketing and loyalty with great success. Diamond's revenues were $58 million when we began working with them and as of 2008 were $180 million.
BRANDING
- Great marketing needs a great brand as its foundation. We spent many months working on how to take Diamond's 15 year old brand to the next level.
- Effectively it all came down to one key word: inspiration. Our goal is to inspire pilots of every age at every stage of their flying.
ONLINE AND E-NEWS
- The heart of Diamond's marketing is manifested online. Our research showed that 92% of people considering purchasing a new aircraft used the internet as a key source of information to guide their decision.
- We interviewed pilots, student pilots, flight schools, and many other demographic groups to understand how to build a site that would inspire people to "go Diamond".
CONTENT MANAGEMENT
- Building an exceptional online presence requires building an exceptionally easy way to maintain it.
- We built a custom content management system that allows Diamond and its international network of dealers and service centers to update key information in a timely and cost effective manner.
- The best part is the content management system will pay for itself over and over by saving both time and costs.
ADVERTISING
- Understanding the best advertising media to reach a small and hard fought customer is as essential as creating advertisements that stand out from the competition and inspire people to take the next step to purchasing a Diamond.
- We regularly vet the publications that Diamond works with and produce stunning ads that run in numerous international publications with great results.
BROCHURES
- Brochures that speak to your customer are essential for any business. Keeping costs down yet creating beautiful collateral can be challenging.
- We created a series of brochures that helps Diamond keep costs down without limiting the wow factor of the work.
TRADESHOWS
- Tradeshows are an essential part of Diamond's marketing strategy. We assist with the strategy, layout and look and feel of Diamond's tradeshows and mobile D-JET show to ensure a solid return on investment.